Instant vintage
Do you remember using film to take photos? That may sound like a facetious question, but the reality is that there is a generation (if not two) of children who are growing up with no concept or contact with film in cameras or any other medium. They’re still taking photos though, and at a greater rate than ever!
The popularity of smartphones, like the iPhone and Android offerings, are also allowing for the photo-taking and sharing experience to evolve at a great rate of knots. Since these devices usually have cellular or wireless networking connections, the ability to share photos is almost as easy as taking them in the first place. There are hundreds of apps that encourage taking, editing and sharing photos on the very device that took them.
Instagram is one such app, and a popular one at that. The app allows smartphone users to take a photo and then apply one of a series of ‘filters’ which change the appearance of the image. These filters are often based on the way photos used to look when taken by, say, a polaroid camera. With names like Lo-fi, Valencia and 1977, most of their users probably don’t even get the reference – they just know it makes the photos look cool and ‘vintage’.
What value would you place on such a collection of features? Well, Facebook made quite a splash recently when they acquired Instagram for US$1 billion. As astonishing as that number may sound, it’s somewhat reflective of a change in paradigm that is taking place.
Where words dominated the early days of the web, Facebook is among those that recognise that an increasing number of people are realising that a picture really can be worth a thousand words. So, think about how that should affect your evangelisation efforts.
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